February 21Feb 21 CB Team With the news that Xbox boss Phil Spencer is retiring, and Sarah Bond following him out the door, the future of Xbox doesn't look very good. The leadership of Spencer and co. was questionable at best, but he's being replaced with someone with vastly less experience and who has no background in gaming. There is no reason to be enthusiastic about this leadership shakeup, and it comes during a time when Xbox is really struggling. More than this, whether Xbox succeeds or not, remains to be seen -- odds are its decline will continue -- but even if it manages some success, what even is the Xbox brand at this point? Xbox has a real identity crisis, and I think this new executive reshuffling is only going to worsen this.
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