Jerry Seinfeld voice So what's the deal with the Lanterns trailer?

First they pull it. Then they reshare it. Then right after that they make it private again. What is happening with this?

So weird. Can't remember ever seeing something like this.

Maybe it's all some kind of crazy marketing ploy to make people talk about what's happening with it, rather than how much they dislike it.

Seriously though, idk, it is super weird. If it was one isolated thing, like the upload going private you could sort of write off as correcting a mistake from someone who'd pushed it live too soon or something, screw-ups happen with these things, but with the context of it being removed before that it's really odd