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Netflix Marketed Its Biggest Movie of the Year Completely Wrong

Simon Gallagher
in Movies

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KPop Demon Hunters is a joy, and has way more full-quadrant appeal than the marketing (or weird lack of it) suggested from Netflix. It’s like Squid Game all over again, where they have so much to market that they can’t back things as they deserve.

And the best song is Soda Pop. Obviously. Fight me

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    I believe none of the executives foresaw how much K-pop Demon Hunters would blow up. They completely underestimated its appeal and are playing catch-up now.

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