With the success of Brand New Day, and Doomsday seemingly outselling it, I see Superhero movies (at least for Marvel at the moment) rising back to the top of the charts. The bigger question is can DC do the same?

Spider-Man 4 with tobey McGuire?

The real test for Marvel is gonna be 2028. If Ghost Rider is a big hit, then they'll be all the way back.

Spider-Man and Avengers are huge brand names that are always gonna do well. It's the B- and C-tier characters who aren't as sure a thing anymore. Thunderbolts got great reviews last year and underwhelmed.

On 8/23/2026 at 6:55 PM, ChrisA90 said:

The real test for Marvel is gonna be 2028. If Ghost Rider is a big hit, then they'll be all the way back.

Spider-Man and Avengers are huge brand names that are always gonna do well. It's the B- and C-tier characters who aren't as sure a thing anymore. Thunderbolts got great reviews last year and underwhelmed.

This. Also, Endgame was massive, and the box office still deflated afterward. Sure, pandemics played a major role in that, but I guess until Marvel Studios has a string of commercial successes, we won't know for sure if they're really back.

I don't think audiences ever completely lost interest in superhero movies. I think people just became a lot more selective about which ones they were willing to see in theaters.

If Doomsday and Secret Wars deliver, I could definitely see another big run for the genre. DC is the interesting part to me. If they can build some momentum with several successful movies in a row, we could end up with Marvel and DC both doing well at the same time again.

I think the superhero genre will always be here. But it will also never be what it was; the days when a middling movie could be a box office hit are long past.