Really loved the first few issues of Hickman's run on Ultimate Spider-Man, but I've started to turn on it the longer it goes. The storytelling feels like it's not building to anything proper, with each arc just ending with a major surprise for the sake of it. Don't get me wrong, some of the twists have been cool (I liked the Mysterios reveal), but otherwise, each issue seems like it's trying to throw a wrench in the established Spider-Man mythos just to play with reader expectations and not much else. Compelling characterization is falling by the wayside, especially when it comes to Peter.

Am I wrong?

I don't think you're wrong at all, but then again, I don't really care for Hickman generally so I know I have a bias.

Gotta disagree on this. While I agree there have been issues that didn't move the needle as much as others, overall, the series is still as good as it ever was, and is one of my favorite Marvel books month in and month out. Even with the twists and more emphasis on the Gwen and Harry dynamic, the Parker family is still compelling and at the heart of the series, and that's why I loved it in the first place.

I disagree too. I think there's a rhythm to Hickman's writing that helps propel the plot and makes it compelling.