So the Spider-Man trailer is being broken up into pieces and distributed in that weird way. There was the weird way Doomsday stuff was rolled out. We're getting Dune 3 on TikTok. What is going on with all that? I fully understand that the classic put a trailer on TV thing is less effective because we all cut the cord and live on devices now, but this -- specifically the chopping things up like a low budget scavenger hunt seems weird and honestly, doesn't make me excited about the movie.

Am I alone in this? Have I just gotten That Old?

I'm definitely not a fan of this release strategy. I don't want to have to go hunting down pieces of a trailer. Just give me the trailer in full on YouTube and I'll be happy. Anything more and I'm just probably not even going to bother.

See the Dune: Part Three trailer just as Denis Villeneuve intended ... while you're scrolling through TikTok.

I'm with Allison. I don't see what's wrong with just releasing the full trailer on YouTube. Is there market research that shows Gen Z is gonna be more excited about a trailer if they see it in 2 second chunks on MrAwesomeGamerGuy's Instagram reels first? That's sad if true.

Maybe I am old.

It's true, we're all officially Too Old For This Shit.

The whole thing is about generating buzz and keeping young eyes glued to their phones, the strategy doesn't make sense to us because it's not for us.

1 hour ago, saperry said:

It's true, we're all officially Too Old For This Shit.

The whole thing is about generating buzz and keeping young eyes glued to their phones, the strategy doesn't make sense to us because it's not for us.

Yep, a trailer release entirely designed for people with no attention span

The Spider-Man rollout is just pissing me off at this point. And this is coming from someone who thought the Avengers chairs was a really cool marketing plan

Yeah, this one REALLY has not worked for me lol