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What do you think of new movie trailers premiering in theaters vs dropping online?

Featured Replies

  • CB Team

I'm definitely team movie theaters and want to see them continuing to do well and i understand that is the intention behind putting new trailers in theaters, but I'm not often able to get to the movies on a weeknight, and i'm tired of watching these new trailers in grainy illegally recorded iphone footage. working in social media, it's impossible for me to stay off the internet until i can see it in theaters, and i do think it takes away from the new trailer being a community fandom event without everyone being able to access it at the same time.

  • CB Team

My vote would be drop online. Like you said, it's better if everyone can access it at once. Especially with this Doomsday thing. People shouldn't have to pay for four Avatar tickets four weeks in a row to see a short teaser.

  • CB Team

I totally get studios using whatever way they can to get people in seats, but for teasers and trailers, just drop them online. If it's something like an animated short (like what they did for Olaf's Frozen Adventure ahead of Coco), that's different and more worth that sort of exclusivity, but a 30-second teaser is stretching it. Would have been better to just see it online and get the hype going.

  • CB Team

I'd say maybe a compromise could be drop at theaters, then a week later online. But theaters-only seems self-defeating - won't reach large audiences.

I suspect it'll only happen alongside the biggest (Avatar-esque) releases.

  • CB Team

I think the theater-only trailers happen so infrequently that it makes them fun and special. Plus, let we forget, these are marketing materials meant for people that don't live on the internet all day like some of us

  • CB Team

I like seeing them in theaters, but as someone who doesn't go see movies in person all that often, I'm much more likely to watch them online. I think releasing in theaters only for a week or two, then being available online, is the best of both worlds here.

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